Ben Collins in Lexus IS

Circuit Poznań has been turned into an exhibition stage for the new third-generation model of Lexus IS. At our client’s request we organized a technical base for the event. We provided two furnished air-conditioned halls, tents for guests waiting for further car tests, a seamless display wall, background music, and a bar serving healthy, fruit-vegetable, alcohol-free cocktails. The event’s attractions included: a slalom, an elk test, a fuel consumption test, a quarter-mile race, and last but not least—a drive side by side with Ben Collins, one of the world’s most famous drivers, who demonstrated the full potential of the Lexus IS.

Photos from the event available in our gallery: